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Cira is NOT a distribution organization. The Custom Integration Representative Alliance is the first, and only, North American sales solution comprised of the best sales agencies by geographic region, covering all of the United States and Canada. The fifteen agencies have a combined experience of over 500 years of industry sales experience and 42 salespeople. Cira is a consortium of 15 "best of breed" regional representative agencies focused on a complete North American sales solution for the custom home integration market space. Together these representatives work to position new and existing vendors as premier category leaders utilizing enhanced marketing technologies, value added business tools, and a new "next generation" supply chain business model. 
Cira leverages the best practices and technologies to introduce exiting new and existing brands to the Cedia marketplace. This integrated sales solution is unique in that it is a direct to dealer sales model with no internet or distribution.
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Copyright © 2007-2009, Cira, LLC |
