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September 1, 2007
St. Louis, MO – Today, Earl Naegele, General Manager of Savvy Sales
& Marketing announced the formation of the custom integration marketplaces first
and only National Sales Solution. The Custom Integration Representative Alliance
(Cira, LLC) is a “best of class” aggregated representative solution for the Cedia
marketplace for vendors and other business services looking to enter or streamline
sales efficiencies by utilizing a fully integrated and self managed sales team.
Cira, LLC will focus on bringing new and existing products and services that provide
more profit to such economically savvy dealerships. Vendors will benefit by having
a more intimate, direct and profitable relationship with its dealers while reducing
its management costs and enhancing their brand visibility. Cira, LLC is not a distribution
organization.
“As a group, we believe numerous catalysts exist to make this model very appealing
to dealers and vendors. And unlike the over abundance of distribution alternatives,
it is a distinct alternative to vendors and dealers who are increasingly realizing
the benefit of direct, more intimate and profitable business relationships….”, Mr.
Naegele went on to add, “As the builder market continues its downward spiral, dealers
are looking at every sales dollar sold today and ask, could that sale have been
more profitable”.
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About Cira
The Custom Integration Representative Alliance (Cira, LLC) consists of 14 top regional
sales agencies providing a direct national solution for the custom home integration
industry. Together, they position new and existing vendors as premiere category
leaders utilizing enhanced marketing technologies, value added business tools, and
a new “next generation” supply chain business model.
Cira, LLC, Based in St. Louis, MO, is open to new strategic business development
opportunities and may be contacted via their website at
www.cira.tv or by email at bedirect@cira.tv.
For additional information contact Mike Barrett at 630-417-0641.
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